Why buy paint online? It’s a pain to go to the paint store

For as long as people have been painting the process has consisted of the same tired old routine - you start with some excitement and enthusiasm to give your space a great new look. But once you hit the store, that’s where the fun ends. First, it’s probably a weekend, so the store is BUSY. Then, you’re faced with a wall of 3,000+ colours, various paint finishes, and a variety of different qualities of paint, painting supplies and more. And, what was supposed to be fun, quickly turns into something that feels really overwhelming, and there is no one to help you in sight. 

At Digby we saw an opportunity to create an inspiring and easy way to shop for paint! We cut out the middle man- and the markups- and dedicated ourselves to bringing you premium quality paint and accessories without the hassle of the hardware store.

Still not convinced? 

Here are 5 reasons why you should ditch the hardware store and start buying paint online.  

Woman Opening Digby Paints Delivery Box

1. Time is Money Baby!

The number one complaint we have about the old-fashioned way of paint shopping is that it's just not convenient. Your time is valuable, and it doesn’t need to be spent driving to a store, standing in a line to get your paint tinted, waiting around for your colour to be created and shaken, then standing in another line to pay for it, driving home, and then repeating it all over again when you realize that the full roll of painter’s tape you thought you had at home has somehow disappeared.

With Digby, you can shop for paint online from anywhere at any time, with or without pants (just make sure you’re at home if it’s the second one). We’ve created a shopping experience that lets you browse at your leisure, completely on your terms, without being limited to when stores are open.

Best of all, say goodbye to lugging paint cans back and forth from your car or on the bus we’ll deliver them right to your door.  


Person Stirring White Paint

2. Premium Quality Paint without the Premium Quality Prices 

By cutting out the overhead of multiple retail locations, we can offer a premium quality paint for $59 delivered (comparable quality can cost upwards of $70!) and accessories like brushes, rollers, and paint trays that are high quality and always offered at a great price.

Get absolutely everything you need for a perfect paint job in one convenient place. These savings combined with our free shipping will make you happy- and your wallet even happier.


Blue Colour Swatches

3. Curated to Perfection 

We are so OVER an overwhelming amount of choices. 

Even seasoned pros can be put off by a wall of 3000+ colours to choose from, so we’ve narrowed it down to 60 tried and true colours and two finishes that are popular and versatile, curated by our resident colour experts. The days of choosing between 50 different shades of gray are long gone.

Can’t find your perfect Digby colour? No problem. We have the tech to colour match most major Canadian paint brands, so you can get that colour you crave but in Digby’s premium quality paint. 


Design Support Chat on IPad

4. Advice on Tap

We’ve tried to make our online selection and ordering process as seamless as possible, but we get it, in some situations you need a little bit of advice from a real live human. 

While we respect the hustle of the part-time paint tinter, sometimes you want a little more experience and expertise behind your design advice- that's where our team comes in!

Whether you’re starting from scratch and have no idea what colour you vibe with, or you just want some confirmation from an expert that you truly do have a gift for interior design, the Digby team is here to help. Use our online chat or send us an email ( with some pics and we’ll give you all the expert advice you need within 48 hours. 

If you prefer to avoid all human contact in general that's cool too. Check out our how-to guides, paint calculator, visualizer, and accent and trim colour suggestions to help find your perfect colour match. 


Stickable Colour Card

5. 10s across the board! (or in our case, 5 star ratings)

Another perk of buying paint online is that you can see what other customers are saying about the products easily. We love our paint and accessories, and our reviews show that our customers do too. 

We also know that everyone sees colour differently, and colours can look different depending on the light you view them in (not to mention the device settings you use to view them online). To tackle this we offer large 3”x10” stickable samples so you can be 100% sure you’re head over heels for your perfect Digby colour.

We’re so confident about the quality of the Digby experience and results we offer a happiness guarantee; if you have any problem at all throughout the entire process, let us know at and we’ll make it right. 

Shopping for paint online helps take the hassle and guesswork out of the painting process. We’re here to help make your dream space come to life, so you can spend less time debating about painting your space and more time enjoying it with your friends and family (even if it’s via Zoom!).

Questions? We’re always here to help! Just send us an email at or chat with us online. Happy Painting!


About Us

Digby Paints is Canada's first online paint store. Skip the trip to the hardware store and shop Digby Paints’ premium paint and curated colour palette online. Consider your colour options from the comfort of your couch with our hassle-free colour cards. We’ll ship everything you need (including supplies!) right to your door.

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